Or do you?
Well, it depends.
It is true in today’s world, for the majority of businesses being online is essential. Having a website is usually a big part of that.
A central hub with different spokes like social media reaching out from it. But there is a few cases where a website might not help you and might actually hurt you.
You Don’t Want to be Found
Some local businesses are at capacity with existing customers and referrals, and so when they get leads from their website they often ignore them or leave them hanging for a long time. If you can’t follow up or you would rather not have people contacting you, then you probably don’t need a website.
Your Customers Are Found Elsewhere
You are a contractor who primarily works with builders, or a small manufacturer who supplies specific factories. Chances are your customers are not looking for you online. There is some photographers finding great success using only Instagram or other small businesses that use only Facebook, which they can easily manage. These businesses are getting results by going to where their customers are and interacting with them directly.
You Can’t Do it Properly
A good website needs to be planned, prepared for, and managed; if you want it to succeed over the long term. You need to be able to invest the time and money to do it right. If you have no plan and are just getting a website, cause someone told you to; or if now is not a good time, then take some time to think about what you need and how you can make it happen. Then, once you are ready, move forward.
You Want a Magic Bullet
If you think that setting up a website is going to open up a flood and you will be instantly successful, don’t bother. Just like any other marketing it takes time and effort. You can’t just set it and then sit back and wait for the rewards.
But, if none of these apply, then you probably can benefit from a well planned and well executed website.