Having previously discussed reasons why you don’t need a website, here is some reasons why you do.
So Customers Can Find
Seems obvious, you need a place where customers can find you. Today many people’s first reaction is to search online when looking for a particular product or service. Unless they already know about you, they need to be able to find you.
So People Can Find Information
Where exactly are you? What are your hours? What products and services do you have?If I search online and I can’t find anything about you, I am probably looking elsewhere.
To Provide Support & Education
How do I do this? How does this thing work? Are you answering the same questions all the time. Put them on your website. Now you can direct people to that resource and it boosts your credibility online. This guy knows what he is talking about.
To Get Feedback From Customers
Wouldn’t it be great to get feedback from your customers before they post to social media. Add reviews and surveys to your website and give your customers a chance to speak their minds where it can be useful to you.
Build a Brand Identity
What is unique about your company? What sets you apart? People don’t know until you tell them. Your existing customers might know how great you are, but what about everyone else?
To Sell Online
Sell your product or service online, and open up a really big market. Now you can sell to anyone. anywhere.